Digital Marketing Glossary For Most Common Terms And Keywords Used In Digital Marketing Industry. The Goal Of This Digital Marketing Glossary Is To Solve Confusion About Industry Jargons Which Encounters Many Digital Marketers on A Daily Basis. Also Our Digital Marketing Glossary Is Simple Yet Powerful, We Explain Complex Terms In A Simple Format.
Essential Digital Marketing Terms for Marketers
Digital Marketing Glossary
| Term Name | Term Definition |
|---|---|
| 200 Status Code | 200 Status Code is a HTTP response status code that indicates a successful interaction between the client and the server. It signifies that the requested resource was found on the server and transmitted to the client without any issues. This is the standard response for successful HTTP requests. |
| 301 Status Code | 301 Status Code is a HTTP response status code that indicates a permanent redirection from one URL to another. It signifies that the requested resource has been assigned a new permanent URI and any future references to this resource should use one of the returned URIs. |
| 302 Status Code | 302 Status Code is a HTTP response status code that indicates a temporary redirection from one URL to another. It signifies that the requested resource resides temporarily under a different URI. Unlike 301, this is only a temporary redirection and clients should continue to use the original URI for future requests. |
| 403 Status Code | 403 Status Code is a HTTP response status code that indicates the server understood the request, but it refuses to authorize it. This status is similar to 401 (Unauthorized), but indicates that the client must authenticate itself to get the requested response. |
| 404 Status Code | 404 Status Code is a HTTP response status code that indicates the server could not find the requested resource. In the context of a website, this means the server could not find the page the client requested. This is often used when a webpage has been deleted or moved. |
| 500 Status Code | 500 Status Code is a HTTP response status code that indicates an unexpected condition was encountered and no more specific message is suitable. It signifies that the server encountered an unexpected condition that prevented it from fulfilling the request. This is a catch-all error generated by the server. |
| Ad Click Rate (CTR) | Ad Click Rate, also known as Click-Through Rate (CTR), is a metric that measures the number of clicks advertisers receive on their ads per number of impressions. It’s a key performance indicator for online advertising campaigns and helps marketers understand the effectiveness of their ad content and targeting. |
| Ad Extensions | Ad Extensions are a type of ad format that show extra information about your business. They are added to your Google Ads or Bing Ads campaigns and can include additional business details like location, phone number, store rating, or additional webpage links. Ad extensions are designed to improve ad visibility and attract more clicks on your ads. |
| Affiliate Marketing | Affiliate Marketing is a digital marketing strategy where businesses pay external websites or influencers to promote their products or services. It’s performance-based, meaning affiliates are only paid a commission when their promotional efforts result in a transaction. It’s a popular way for companies to extend their reach and for affiliates to earn revenue. |
| Algorithm | Algorithm is a set of rules or procedures for solving a problem or accomplishing a task. In digital marketing, algorithms are often used by search engines and social media platforms to determine the order and relevance of content. Understanding these algorithms can help marketers optimize their content for better visibility and engagement. |
| Backlink | Backlink is a link from one website to another. In digital marketing, backlinks are important for SEO because they signal to search engines that another resource finds your content valuable enough to link to it. High-quality backlinks can help to increase a site’s ranking position and visibility in search engine results. |
| Banner Ad | Banner Ad is a form of online advertising that involves embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. Banner ads are image-based rather than text-based and are a popular form of website advertising because of the visual, catchy nature. |
| Bounce Rate | Bounce Rate is a metric that measures the percentage of visitors who land on your website and do nothing on the page they entered. This means they don’t click on a menu item, logo, sign up form, or any other link on the page. High bounce rate can be an indicator of poor user experience or irrelevant content. |
| Brand Identity | Brand Identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds. It’s the way a business presents itself to the public and how it wants to be perceived. It includes everything from the logo and typography to colors and imagery. |
| Brand Positioning | Brand Positioning is a marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer. It involves creating a unique impression in the customer’s mind so that the customer associates something specific and desirable with your brand. |
| Brand Awareness | Brand Awareness is the level of consumer consciousness of a company or product. It measures a potential customer’s ability to not only recognize a brand image, but to also associate it with a certain company’s product or service. Brand awareness is best spread through both inbound and outbound marketing efforts. |
| Buyer Persona | Buyer Persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. It includes customer demographics, behavior patterns, motivations, and goals. The more detailed it is, the better you can understand your audience and cater to their needs effectively. |
| Call to Action (CTA) | Call to Action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take. The CTA can have a direct link to sales or to get the target audience to respond by taking a specific action, such as purchasing a product. |
| Content Management System | Content Management System (CMS) is a software application that allows users to build and manage a website without having to code it from scratch, or know how to code at all. It’s designed to make web creation accessible to everyone, and typically includes features like web-based publishing, format management, history editing, and version control. |
| Content Marketing | Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It ultimately aims to drive profitable customer action. Content marketing is not about selling, but about providing useful information to customers to build brand loyalty. |
| Conversion Rate | Conversion Rate is a key metric in e-commerce, as it reveals the percentage of your site’s total traffic completing a specific goal. The higher the conversion rate, the better. It helps you understand the effectiveness of your marketing efforts and can be used to analyze the ROI of various marketing strategies. |
| Conversion Rate Optimization | Conversion Rate Optimization (CRO) For Short is the process of increasing the percentage of website visitors who complete a desired action on a web page. It involves making changes to your website design or content to make your site more attractive to users and leading them to convert. |
| Web Cookies (Cookies) | Web Cookies, also known as Cookies, are small text files that are stored on a user’s computer by a web browser. They are used to remember information about the user, such as login details or items in a shopping cart, for a more personalized web experience. |
| Display Advertising | Display Advertising is a type of online advertising that comes in several forms, including banner ads, rich media, and more. Unlike text-based ads, display advertising relies on elements such as images, audio, and video to communicate an advertising message. It’s a popular method used by businesses to promote their products or services on various platforms. |
| Digital Marketing Agency | Digital Marketing Agency is a company or organization that offers specialized services with respect to online marketing. The agency is responsible for setting up your online marketing campaigns as required by your niche business. It analyzes and establishes the channels required to market your business and brand. |
| Domain Authority | Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). It’s calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score. |
| Dofollow Link | Dofollow Link is a hyperlink that allows search engines to follow them and reach our website. Giving us link juice and a backlink. If a webmaster is linking back to you with this link both Search Engine and Humans will be able to follow you. |
| Dynamic Content | Dynamic Content is a digital marketing term refer to content that changes based on the behavior, preferences, and interests of the user. It’s designed to offer a more personalized experience for the user. Dynamic content can be used in a variety of ways, from personalized emails to tailored website content. |
| Ecommerce | Ecommerce, short for electronic commerce, refers to the buying and selling of goods or services using the internet. It also involves the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online. |
| Engagement Rate | Engagement Rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience. It shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. It is a measure of the effectiveness of social media campaigns. |
| Evergreen Content | Evergreen Content is a digital marketing term used to describe content that continues to be relevant long after its publication. It’s called ‘evergreen’ because, like evergreen trees, it remains fresh and valuable throughout the year. This type of content is strategic because it can drive traffic to your site over a longer period of time. |
| Exit Rate | Exit Rate is a metric that specifically relates to the rate at which visitors leave your site after landing on a particular page. This is not to be confused with the bounce rate which is the percentage of visitors who leave after viewing only one page. |
| Facebook Ads | Facebook Ads is a platform that offers a variety of paid advertising options to businesses on Facebook and its associated networks. It’s a powerful, effective way to reach a large audience and target users based on demographics, behaviors, and interests. Facebook Ads can be used to promote content, increase web traffic And More. |
| Funnel | Funnel is a digital marketing term used to describe the journey a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale. The metaphor of a funnel is used to describe the decrease in numbers that occur at each step of the process. |
| Geo-Targeting | Geo-Targeting is a digital marketing strategy that allows advertisers to show their ads to customers based on their geographic location. This can be as broad as a country or as specific as a city or zip code. Geo-targeting helps businesses to focus their advertising efforts. |
| Google Analytics | Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It provides valuable insights that can help you to shape the success strategy of your business. It shows the user behavior, traffic source, and performance of your website content, products, and more. |
| Google AdWords | Google AdWords, now known as Google Ads, is a digital advertising service where businesses can display ads on Google and its advertising network. Advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. It offers services under a pay-per-click (PPC) pricing model. |
| Google My Business | Google My Business is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. It helps businesses attract new customers and share information about what makes them special. By verifying and editing your business information, you can help customers find your business. |
| Google Tag Manager | Google Tag Manager is a Free Google Product allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code. It’s a solution that allows specified data to be extracted and shared with other data collection systems. |
| Google Search Console | Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. It offers tools for understanding and improving how Google sees your site. Google Search Console Is Abbreviated As GSC. |
| Guest Blogging | Guest Blogging is a content marketing and SEO strategy where someone writes and publishes a blog post on a third-party website or blog. It’s a way to promote your brand, increase your brand credibility, drive traffic to your website, and build relationships with peers in your industry. |
| Hashtag | Hashtag is a label used on social media platforms that makes it easier to find posts or information with a theme or contains specific content. It is created by including the symbol “#” in front of a word or words without spaces. Hashtags are effective because they allow users to interact with other social media users. |
| Heatmap | Heatmap is a graphical representation of data where individual values are represented as colors. In digital marketing, a heatmap is a data visualization tool that shows how users interact with a webpage. It can show you where users click, how far they scroll, what they watch, and more. |
| Inbound Marketing | Inbound Marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. It forms connections they’re looking for and solves problems they already have. Inbound marketing strategies include content marketing, blogs, events, SEO, social media and more. |
| Infographic | Infographic is a visual representation of information or data. It’s a marketing tool that presents data and information in a way that’s easy to understand and visually appealing. Infographics can be used to simplify a complicated subject or turn an otherwise boring subject into a captivating experience. |
| JavaScript | JavaScript is a high-level, interpreted programming language that conforms to the ECMAScript specification. It’s a dynamic, untyped, and multi-paradigm language used to make webpages interactive. It’s also used in many non-browser environments, such as Node.js and Apache CouchDB. JavaScript is a key tool in front-end web development. |
| Keyword | Keyword in digital marketing is a word or phrase that users enter into search engines when performing a search. Keywords are crucial for SEO as they connect what users are searching for to the content a business provides. They can be used in website content, online ads, and more to help improve visibility on search engines. |
| KPI (Key Performance Indicator) | Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. KPIs are used by individuals and businesses to evaluate their success at reaching targets. They vary between companies and industries, depending on their priorities or performance criteria. |
| Landing Page | Landing Page is a standalone web page created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. |
| Lead Generation | Lead Generation is a marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline. It often uses digital channels and has been undergoing substantial changes in recent years due to the rise of new online and social techniques. |
| Lifetime Value (LTV) | Lifetime Value (LTV) is a prediction of the net profit attributed to the entire future relationship with a customer. It’s an important metric as it costs less to keep existing customers than it does to acquire new ones, so increasing the value of your existing customers is a great way to drive growth. |
| LinkedIn Ads | LinkedIn Ads is an advertising service provided by the professional networking platform LinkedIn. It allows businesses to create targeted campaigns to reach its diverse audience of professionals. With LinkedIn Ads, businesses can set their own budget, choose clicks or impressions, and stop their ads at any time. |
| Marketing Automation | Marketing Automation is the use of software and technology to automate repetitive marketing tasks. It’s designed to help businesses prioritize and execute their marketing tasks in a more streamlined and efficient way. Marketing automation can also provide detailed analytics and data that can help you tailor your marketing efforts. |
| Media Buying | Media Buying is the process of buying media placements for advertising (on TV, in publications, online, outdoor, social media, etc.). In digital marketing, this refers to the process of buying space and time for advertisements from a media company. The goal of media buying is to identify and purchase ad space that targets the specific audience. |
| Meta Description | Meta Description is a brief summary of a web page that appears in search engine results. It’s an HTML attribute that provides a concise explanation of the content of the web page. A compelling meta description has the potential to raise the click-through rate of your organic search results. |
| Mobile Marketing | Mobile Marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. It’s a way to engage and reach customers and prospects on devices they use the most. |
| Native Advertising | Native Advertising is a type of online advertising that matches the form and function of the platform on which it appears. It’s designed to blend in with the site’s regular content, looking like a natural element. Native ads are often found in social media feeds, or as recommended content on a web page. |
| Nofollow Link | Nofollow Link is a type of hyperlink that tells search engines not to pass any link authority from your page to the other website that you’re linking to. This means the search engines do not pass the endorsement value from your site to the linked site. |
| Negative Keyword | Negative Keyword is a type of keyword used in search engine advertising to prevent an advertiser’s ad from appearing in certain search results. It helps to filter out irrelevant traffic and allows advertisers to reach the most appropriate audiences. By using negative keywords, advertisers can eliminate search queries that are unlikely to lead to a conversion. |
| Organic Search | Organic Search refers to the search results that are earned through effective SEO, not paid for (non-advertised). These are the results that appear in search engines, for free, based on an algorithm. Organic search results are important for the visibility of a website as they often generate high-quality traffic. |
| Paid Search | Paid Search is a form of digital marketing where search engines like Google and Bing allow advertisers to show ads on their search engine results pages (SERPs). Paid search works on a pay-per-click model, meaning you do exactly that – until someone clicks on your ad, you don’t pay. |
| Pay-Per-Click (PPC) | Pay-Per-Click (PPC) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It’s essentially a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. |
| Podcast | Podcast is a digital audio or video file series that a user can download or stream to listen or watch. It’s typically a series where new episodes are released regularly and often focus on a particular topic or theme. Podcasts can be subscribed to and automatically downloaded or streamed to your device. |
| Programmatic Advertising | Programmatic Advertising is the automated buying and selling of online advertising. This automation makes transactions efficient and more effective, streamlining the process and consolidating your digital advertising efforts in one technology platform. It’s a strategy that uses data insights and algorithms to serve ads to the right user at the right time. |
| Remarketing | Remarketing is a digital marketing strategy that targets users who have already interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase. |
| Responsive Design | Responsive Design is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes. It’s about designing and developing a website so that its layout, images, and functionalities respond and adapt to different devices, such as desktop, mobile, and tablet. |
| Robots.txt | Robots.txt is a text file webmasters create to instruct web robots (typically search engine robots) how to crawl pages on their website. It’s used by websites to communicate with web crawlers and other web robots. The robots.txt file indicates whether certain user agents can or cannot crawl parts of a website. |
| SEO (Search Engine Optimization) | SEO (Search Engine Optimization) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It involves making changes to your website design and content that make your site more attractive to a search engine. |
| SEM (Search Engine Marketing) | SEM (Search Engine Marketing) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. It’s a strategy used to increase the visibility of a website in search engine results pages (SERPs). |
| SERP (Search Engine Results Page) | SERP (Search Engine Results Page) is the page displayed by a search engine in response to a query by a searcher. It’s the primary interface for users to interact with search engines. A typical SERP includes organic search results, paid Google Ads results, featured snippets, knowledge graphs, and video results. |
| Social Media Marketing | Social Media Marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. It involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. |
| Split Testing | Split Testing, also known as A/B testing, is a method of comparing two versions of a webpage or other user experience to determine which one performs better. It’s a way to test changes to your webpage against the current design and determine which one produces better results. |
| Target Audience | Target Audience is a specific group of people identified as the intended recipient of an advertisement or message. Businesses use target audiences to focus their marketing and advertising efforts on groups that are most likely to buy their products or services. They can be defined by demographics, behaviors, interests, and other factors. |
| Tracking Pixel | Tracking Pixel is a tiny, transparent image with a unique identifier that is embedded in an email or website to track certain activities. These pixels are used to capture data like when an email was opened or a webpage was visited, what device was used, the user’s location, and more. |
| Traffic | Traffic in digital marketing refers to the users who visit a website. It’s a measure of a website’s popularity and effectiveness in attracting audiences. Traffic can come from various sources, including direct visits, organic search results, social media, referrals from other websites, and paid advertisements. |
| User Experience (UX) | User Experience (UX) is the overall experience a person has when interacting with a product, system or service. It’s about designing products that are easy to use, enjoyable, and effective. Good UX design improves the satisfaction of the users by improving the usability, accessibility, and pleasure provided in the interaction with the product. |
| User-Generated Content (UGC) | User-Generated Content (UGC) is any form of content, such as images, videos, text, and audio, that has been posted by users on online platforms such as social media and wikis. It’s a way for users to share their experiences and opinions about brands or products. |
| WordPress | WordPress is a free and open-source content management system (CMS) based on PHP and MySQL. It’s one of the most popular website creation tools and content management systems due to its robust features, flexibility, and ease of use. WordPress allows users to create and manage websites and blogs for personal use or for businesses. |
| Webinar | Webinar is a live, virtual event that is executed online. It is an educational or instructive session that includes audio and visual communication between a speaker and attendees. Webinar software enables the sharing of slides and interactive participation through chat boxes and Q&A features. |
| XML Sitemap | XML Sitemap is a file that lists all important pages of a website that search engine crawlers should know about. Even though search engines can index a website’s content without a sitemap, creating one allows you to report the information that you want the search engines to crawl. |
| YouTube Marketing | YouTube Marketing is the practice of promoting businesses and products on YouTube’s platform, either through ads on existing videos or through actual video content. This type of marketing allows businesses to reach a wide audience which is not limited by geographic boundaries, making it a great tool for brand exposure and advertising. |